Brand Identity, Digital Design, Signage & Environmental Graphics
Developing a visual identity for the Innovation Zero, a two-day climate and cleantech congress taking place in London. Given the existing logo, the goal was to build a brand design system, which would work equally good through digital communications, printed materials, and signage.
Digital Design
ENERGY CONCEPT
The main character is an energy substance that moves across spaces and interacts with other objects in the composition: texts, personalities etc. While interacting this energy changes its form, size, and colour of gradients. Our energy is about clean and calm future. We use pleasant soft colours for positive associations. The main idea is simplicity and minimalism that keep the style clean and focused on messages. At the same time, it is dynamic and interactive.
Signage
Forum Entrances Banners
