Brand Identity & Social Design
Logomark · Colour palette · Typeface selection · Social media format system
Designed a recognisable visual identity for an independent, English-language Instagram platform communicating Ukraine’s perspective on global political issues to an international audience.
The logomark draws on Ukrainian typographic heritage inspired by Heorhii Narbut, with the Tryzub integrated into the initial U. A blue-and-gold palette, reinterpreted from the national flag, and KyivType by Dmytro Rastvortsev were used to balance cultural authenticity with modern readability.
A modular social format system ensured clarity, consistency, and rapid content publishing in a high-velocity news environment, contributing to strong international recognition and sustained audience growth, reaching 315K subscribers by 2026.
