Brand Identity
Logomark design · Brand colour palette · Typographic concept
The A-VOX logomark is built around subtle references to musical notation, expressed through typographic construction rather than literal symbols.
An eighth-note rest is integrated as a structural detail on the diagonal stroke, while dot terminals replace conventional endings in selected characters — including the a, the hyphen, and the upper terminal of the X. Positioned at varying vertical levels, these elements echo the rhythm and structure of a musical score, reinforcing the studio’s focus on voice and piano while maintaining clarity and professionalism appropriate for a London-based private music studio.
The purple-based colour palette introduces a distinctive, expressive character while retaining a contemporary, professional tone aligned with an international, urban cultural context.
