Live service campaign concept for a fictional hockey team
A concept event campaign: identity, reward cards, banner and motion sting for an invented hockey team.
Overtime Series is a concept campaign for a fictional team, the Tidewater Kestrels. Players earn reward cards by winning games in overtime, and the event needed an identity that felt tense and fast, and that could scale from a single card to a store banner to a short animation. I designed the team mark, an icon set, three card tiers, the event banner and the opening sting. All teams, players and stats are invented.
Tidewater Kestrels logomark
Concept project. Design and motion: Pavlo Konovalov. Tools: Illustrator, After Effects, Figma.
